NPR's chief diversity officer to retire, with DEI in the political spotlight

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NPR Chief Diversity Officer Keith Woods announced his retirement on Wednesday. He has been at NPR since 2010.

NPR Chief Diversity Officer Keith Woods announced his retirement on Wednesday. He has been at NPR since 2010. Allison Shelley/NPR hide caption

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Allison Shelley/NPR

NPR Chief Diversity Officer Keith Woods announced Wednesday that he would retire after a 46-year career in journalism and 15 years at the public broadcaster, even as the issue he has championed for decades takes center stage in political discourse.

Woods, who is 66 years old, presented the decision as his own.  He told colleagues he had started preparing for his retirement in 2023. He put it off after Hurricane Helene destroyed his home in Tampa, Florida last year.

"After more than four decades in journalism, I'm happy to finally be able to say the words, 'I'm retiring,'" Woods said in a statement released by the network. "Though the attacks on the work of diversity, equity and inclusion have taken some of the joy out of this moment."

White House press secretary Karoline Leavitt takes questions during the daily briefing in the Brady Briefing Room of the White House on Tueaday.

Woods' retirement, effective May 2, comes as the federal government and some companies back away from stated commitments to diversity, equity and inclusion. PBS shuttered its DEI office earlier this month, ousting two staffers, although it says it remains committed to telling the stories of all Americans. Because it receives federal funding, PBS said its lawyers had concluded that the move was required to stay in compliance with an executive order from President Trump. In January, he directed federal agencies to terminate all "equity-related" grants or contracts. Another order required federal contractors to stipulate that they don't promote such measures.

A federal judge has since largely blocked Trump's orders. But Trump and his chief adviser on slashing government programs, billionaire entrepreneur Elon Musk, have called for all federal funding for NPR, PBS and public broadcasting to be eliminated. Republicans in Congress have submitted bills to do that. (NPR typically receives about 1% of its funds from federal sources annually, and about 3% indirectly from stations; PBS receives 16%, according to a spokesperson for the television system.)

PBS President and CEO Paula Kerger speaks at the PBS's Executive Session at the 2017 Television Critics Association press tour in Pasadena, Calif. PBS shuttered its DEI office this week.

In a memo, the network's chief executive, Katherine Maher, praised Woods and told staffers and station executives that NPR would not veer from its dedication to diversity.

"NPR remains committed to supporting a diverse workforce, a welcoming workplace, and journalism that serves an audience that is representative of the American public," Maher wrote. After Woods leaves, NPR Vice President for Diversity, Equity & Inclusion Whitney Maddox and a deputy now report to the network's chief operating officer.

FCC Chairman Brendan Carr says NPR and PBS may be airing underwriting spots that cross the line into "prohibited commercial advertisements." The networks say their broadcasts comply with federal regulations and law.

Woods came to NPR after long stretches at the New Orleans Times-Picayune and the Poynter Institute, a journalism school in St. Petersburg, Fla. He is credited with securing funding for NPR's long-running podcast Code Switch and pushing NPR journalists to broaden the sources represented in their reporting. He also worked with public radio stations across the country.

He found a firm ally in former NPR Chief Executive John Lansing, who died last year. Lansing declared diversity to be the network's North Star, both as a moral proposition and a business strategy. NPR increased the numbers of people of color in its ranks, though its audiences did not notably grow or shift. (NPR's digital audiences tend to be much younger and more diverse than its broadcast audiences.)

"I have spent some of the most meaningful days of my career at NPR. I'm proud of what we've done together, and I leave behind a team, colleagues and friends I know will keep this work at the center of their mission," Woods said.

Disclosure: This story was reported and written by NPR Media Correspondent David Folkenflik and edited by Deputy Business Editor Emily Kopp and Managing Editor Vickie Walton-James. Under NPR's protocol for reporting on itself, no corporate official or news executive reviewed this story before it was posted publicly.

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